Learn about a social media strategy that actually produces results.
Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.
For now, we can define social selling this way:
“Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot
Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow. Continue reading “Social Selling – 10 Steps to Making a Sale (3-minute read)”
Learn how to always have work booked in advance and remove the stress and strain of earning enough money.
When you start a service business it is very stressful to struggle to find work. Going days or weeks between jobs can create a range of emotions from panic to depression. When a customer finally calls, in our eagerness to book work we may actually put the would-be customer off by sounding and acting desperate.
My contracting business is booked 2 – months in advance with the exception of during our one seasonally slow time where we drop down to being booked only 1 – 2 weeks in advance. We have 6 trucks so when I say we are booked I mean every truck is booked 2 – months in advance.
The best part about this is that our system can be replicated. Here is how we do it. Continue reading “7 Secrets to Being Booked Two Months Ahead All Year Long! (5-minute read)”
Learn about the mistakes I’ve made using social media for business and the solutions that have worked for me.
I’ve been an entrepreneur since 2009 and social media has not been part of my contracting businesses marketing strategy. Our contracting business has seen consistent growth year after year using Google Organic Search Results, Google Business Listing and Google AdWords to drive traffic to our website. We have a regional focus and our customers have never once in all these years asked us about social media.This, of course, will change as our target demographic changes but that is a subject for another post.
Now that I have started InfluenceRevenue.com social media is part of my marketing strategy for this business. Being new to using social media in business I’m learning as I go and I have identified 2 mistakes that I have been making. Continue reading “Social Media – 2 Mistakes I’ve Made Recently (3 minute read)”
Learn about the struggles many business owners have when making decisions about marketing!
Inspired by The Daily Post
Yesterday as I sat waiting for my truck to have a tire repaired I watched a scene that really upset me. The owner of the tire shop (a blue collar business owner) was having a discussion with a sales person about online marketing and social media management. The sales women was clearly not a sales professional and I felt she was really pushing the owner to make a decision on marketing that he was not ready to make.
This is a danger that many business owners need to be aware of. Most business owners know that they need to have a website and social media accounts. The issue of course is that they often know nothing about how digital marketing really works and they are susceptible (likely to be harmed by a particular thing) to people who have learned a few buzz words and acronyms that make them sound to the unsuspecting business owner as knowledgeable and creditable. Continue reading “Crossing Over to the Digital World”
Learn why it is not to late for you to get into the digital marketing game!
Recently I watched a Lost Interview with Steve Jobs from 1995. At the conclusion of the interview Steve Jobs was asked to predict the future. His predictions about the internet and the social impact gave me chills. Remember it was 1995, the internet was still just a toddler and social media wouldn’t really exist for another 10 years.
Steve Jobs also predicted that 10’s of Billions of dollars would be sold online and that small businesses would be able to look very large online and even compete with the large companies. 22 years have passed since Steve Jobs made these wildly accurate predictions. Does that mean it is too late for you? Since you are not an ‘early adopter’ does that mean you can’t get be successful selling your products and services online?
Learn more about why 2017 is the year you should make your marketing go big!
Continue reading “Small Business Owners – Make 2017 the Year Your Marketing Goes Big”
The Digital Revolution is transforming the business landscape at an ever increasing rate. Learn how to profit from these changes.
How can this information change your life?
The Digital Revolution is defined on Wikipedia this way:
“The Digital Revolution is the change from mechanical and analogue electronic technology to digital electronics which began anywhere from the late 1950s to the late 1970s with the adoption and proliferation of digital computers and digital record keeping that continues to the present day.” – Wikipedia
The Internet, Websites, Smart Phones, Social Media, Cloud Based Software, the list goes on and on. The Digital Revolution has affected every area of our life. Recently I was purchasing a new washer and dryer set for our home and I was looking at the WIFI settings. That’s right WIFI settings on a washer and dryer!
Understanding how to leverage digital technology in your business is a critical component of keeping your company on the path of influencing revenue to grow. Failure to execute a digital strategy will result in the businesses failure and that is why this post can change your business and your life.
What do we really need to know about this subject?
Continue reading “The Digital Revolution – How your business will be affected in the next 5 years!”
Fear is often referenced as the reason that a person did not take an entrepreneurial leap. With 80% of small businesses failing in the first 5 years and 96% of small businesses failing in the first 10 years I understand why people are hesitant to make the entrepreneurial leap. Michael Gerber author of the E-Myth – Revisited calls deciding to start your own business an “entrepreneurial seizure.”
Fear of failure is a powerful emotion that at times can be a positive reaction because it saves us from doing something foolish that will hurt us in the end. All to often though fear of failure is used as an excuse to not take action and this kind of fear robs us of our potential. Continue reading “A PERVASIVE FEAR THAT IS ROBBING THE WORLD OF GREATNESS”