Ask for What You Want (3-minute read)

Ask for what you want! Is it that simple?

It has been my experience that developing the skill of appropriately asking for what you want will lead you to professional and personal success. Is that all there is to it, though? Does it always come down to just asking and receiving?

The answer is Yes and No. YES, it usually comes down to the person who is willing to ask and NO that is not all there is to it. This is a skill and like any skill, there are ways to develop and become better at it. This article will outline the 5 steps to focus on to hone the skill of “asking for what you want”. Continue reading “Ask for What You Want (3-minute read)”

Social Selling – 10 Steps to Making a Sale (3-minute read)

Learn about a social media strategy that actually produces results.

Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.

For now, we can define social selling this way:

Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot

Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow. Continue reading “Social Selling – 10 Steps to Making a Sale (3-minute read)”

15 Websites to Help You Master Being a Sales Professional

Learn about the best websites to develop your abilities as a sales professional.

Being a sales professional for some is a natural fit and the best job in the world. For me I fit that category, I love being a sales pro. Getting up in the morning I often can hardly wait to get out of the door and go visit my customers. Regardless if this is your situation or not, being a sales professional is not an easy job. You may love it like I do, but it is much more difficult than it often looks.

No matter how long you have been a sales professional there is always something new to learn. The landscape of doing business is changing at an exponential rate and new technology is disrupting long-standing methods of doing business. To assist you in developing new skills as a sales professional we have compiled this list of 15 websites (in no particular order) that will help you master being a sales professional.

Continue reading “15 Websites to Help You Master Being a Sales Professional”

7 Secrets to Being Booked Two Months Ahead All Year Long! (5-minute read)

Learn how to always have work booked in advance and remove the stress and strain of earning enough money.

When you start a service business it is very stressful to struggle to find work. Going days or weeks between jobs can create a range of emotions from panic to depression. When a customer finally calls, in our eagerness to book work we may actually put the would-be customer off by sounding and acting desperate.

My contracting business is booked 2 – months in advance with the exception of during our one seasonally slow time where we drop down to being booked only 1 – 2 weeks in advance. We have 6 trucks so when I say we are booked I mean every truck is booked 2 – months in advance.

The best part about this is that our system can be replicated. Here is how we do it. Continue reading “7 Secrets to Being Booked Two Months Ahead All Year Long! (5-minute read)”

Social Media – 2 Mistakes I’ve Made Recently (3 minute read)

Learn about the mistakes I’ve made using social media for business and the solutions that have worked for me.

I’ve been an entrepreneur since 2009 and social media has not been part of my contracting businesses marketing strategy. Our contracting business has seen consistent growth year after year using Google Organic Search Results, Google Business Listing and Google AdWords to drive traffic to our website. We have a regional focus and our customers have never once in all these years asked us about social media.This, of course, will change as our target demographic changes but that is a subject for another post.

Now that I have started InfluenceRevenue.com social media is part of my marketing strategy for this business. Being new to using social media in business I’m learning as I go and I have identified 2 mistakes that I have been making. Continue reading “Social Media – 2 Mistakes I’ve Made Recently (3 minute read)”

Crossing Over to the Digital World

Learn about the struggles many business owners have when making decisions about marketing!

Inspired by The Daily Post

Yesterday as I sat waiting for my truck to have a tire repaired I watched a scene that really upset me. The owner of the tire shop (a blue collar business owner) was having a discussion with a sales person about online marketing and social media management. The sales women was clearly not a sales professional and I felt she was really pushing the owner to make a decision on marketing that he was not ready to make.

This is a danger that many business owners need to be aware of. Most business owners know that they need to have a website and social media accounts. The issue of course is that they often know nothing about how digital marketing really works and they are susceptible (likely to be harmed by a particular thing) to people who have learned a few buzz words and acronyms that make them sound to the unsuspecting business owner as knowledgeable and creditable.  Continue reading “Crossing Over to the Digital World”

Small Business Owners – Make 2017 the Year Your Marketing Goes Big

Learn why it is not to late for you to get into the digital marketing game!

Recently I watched a Lost Interview with Steve Jobs from 1995. At the conclusion of the interview Steve Jobs was asked to predict the future. His predictions about the internet and the social impact gave me chills. Remember it was 1995, the internet was still just a toddler and social media wouldn’t really exist for another 10 years.

Steve Jobs also predicted that 10’s of Billions of dollars would be sold online and that small businesses would be able to look very large online and even compete with the large companies. 22 years have passed since Steve Jobs made these wildly accurate predictions. Does that mean it is too late for you? Since you are not an ‘early adopter’ does that mean you can’t get be successful selling your products and services online?

Learn more about why 2017 is the year you should make your marketing go big!

Continue reading “Small Business Owners – Make 2017 the Year Your Marketing Goes Big”